Password: hungry4gg

the website

The Brief: Reconnect males aged 22-29, a target that had eaten the cereal during childhood, with the brand. Remind them how much they loved GG as a kid.

The Solution: To help “Generation Unemployed” by fueling their job search with a Stimulus Package chock full of humor and sustenance. We asked for people’s most ridiculous job FAIL stories. We animated 60 of the funniest ones, and randomly awarded 1000 entrants with 12 boxes of cereal to keep their bellies full while pounding the pavement.

Awards:
Cannes Lions, 2010: Cyber - Food & Drink, Bronze