START WITH A PENCIL
We thought it was a little backwards to congratulate One Show Interactive winners with a print ad. So we created something a little more modern. The idea is that innovation starts with a pencil (on paper), and ends with a pencil (the One Show trophy). We transformed that idea into a digital augmented reality where users could hold our print ad up to their webcams and scribble out their next great idea with our 3D golden pencil.

The print ad: