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<channel>
	<title>Kelly McCormick</title>
	<link>http://www.kmccormick.com</link>
	<description>Kelly McCormick</description>
	<pubDate>Sun, 23 Jan 2011 22:00:18 +0000</pubDate>
	<generator>http://www.kmccormick.com</generator>
	<language>en</language>
	
		
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		<title>Burger King Mindbender</title>
				
		<link>http://kmccormick.com/Burger-King-Mindbender</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Burger-King-Mindbender</comments>

		<pubDate>Sun, 23 Jan 2011 22:00:18 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[burger king, banner, creative]]></category>

		<guid isPermaLink="false">970368</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33962/970368/TigerPuzzle_300x250_0000_1.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/1/33962/970368/TigerPuzzle_300x250_0000_1_o.jpg" data-mid="4659076"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33962/970368/TigerPuzzle_300x250_0002_3.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/1/33962/970368/TigerPuzzle_300x250_0002_3_o.jpg" data-mid="4659077"  border="0" align="left"/&#62;
MINDBENDER
For coffee so free, you don't need to be a genius to get it.</description>
		
		<excerpt></excerpt>

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		<title>Burger King Invisible Coupon</title>
				
		<link>http://kmccormick.com/Burger-King-Invisible-Coupon</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Burger-King-Invisible-Coupon</comments>

		<pubDate>Sun, 23 Jan 2011 21:56:16 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[burger king, banner, creative]]></category>

		<guid isPermaLink="false">970342</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33962/970342/InvisibleCoupon_300-7108F01.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/1/33962/970342/InvisibleCoupon_300-7108F01_o.jpg" data-mid="4658902"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33962/970342/InvisibleCoupon_300-7108F03.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/1/33962/970342/InvisibleCoupon_300-7108F03_o.jpg" data-mid="4658905"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33962/970342/coupon.jpg" width="640" height="828" width_o="1275" height_o="1650" src_o="http://payload.cargocollective.com/1/1/33962/970342/coupon_o.jpg" data-mid="4658911"  border="0" align="left"/&#62;
INVISIBLE COUPON
For coffee so free, you don't need a coupon to go get it.</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Verizon Wireless Save AT&#38;T</title>
				
		<link>http://kmccormick.com/Verizon-Wireless-Save-AT-T</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Verizon-Wireless-Save-AT-T</comments>

		<pubDate>Thu, 27 May 2010 15:08:09 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[verizon wireless, website, creative]]></category>

		<guid isPermaLink="false">433425</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33962/433425/vzw1.jpg" width="640" height="583" width_o="2048" height_o="1865" src_o="http://payload.cargocollective.com/1/1/33962/433425/vzw1_o.jpg" data-mid="1929556"  border="0" align="left"/&#62;

AT&#38;T's CEO was quoted blaming iPhone users for AT&#38;T's subpar wireless experience, saying they hogged bandwidth and should limit their usage.

To capitalize on this ridiculous statement, we created a website of tools to help AT&#38;T users reduce their bandwidth usage - by allowing them to pledge megabytes and "craptimize" their photos, and providing a service to snail mail messages and photos so as to not bog down the AT&#38;T network with SMS and email messages.</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Unilever DinDinDone</title>
				
		<link>http://kmccormick.com/Unilever-DinDinDone</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Unilever-DinDinDone</comments>

		<pubDate>Sun, 23 May 2010 09:53:14 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[unilever, website, creative]]></category>

		<guid isPermaLink="false">425971</guid>

		<description>

The Brief: To create a recipe site for moms that combines all the recipe databases from Unilever sub-brands.

The Solution: Mom doesn't have a recipe problem; she has a dinner problem. To solve her daily 4pm dilemma, we created a utility for moms to find full-plate meal solutions from the main course to the sides, no matter where she is (online, on Facebook, on the go). We make the dinner decision smarter, faster, and easier than ever before.</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Microsoft Enterprise Record Breakers</title>
				
		<link>http://kmccormick.com/Microsoft-Enterprise-Record-Breakers</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Microsoft-Enterprise-Record-Breakers</comments>

		<pubDate>Sun, 23 May 2010 06:53:41 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[microsoft, website, print, creative]]></category>

		<guid isPermaLink="false">425893</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33962/425893/recordbreakers1.jpg" width="640" height="860" width_o="1989" height_o="2672" src_o="http://payload.cargocollective.com/1/1/33962/425893/recordbreakers1_o.jpg" data-mid="1891575"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33962/425893/recordbreakers2.jpg" width="640" height="860" width_o="1989" height_o="2672" src_o="http://payload.cargocollective.com/1/1/33962/425893/recordbreakers2_o.jpg" data-mid="1891577"  border="0" align="left"/&#62;

The Brief: Convince IT departments to utilize Microsoft Enterprise software suite to keep their networks running smoothly and in an integrated manner.

The Solution: The software is only as good as the people who use it. Liken IT departments to champion sports teams and heroes, and celebrate their excellence by honoring their daily achievements. The IT World Championship would be hosted online and at a real event, where IT departments around the country would duke it out using Microsoft software.</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Vodafone The Blank Text</title>
				
		<link>http://kmccormick.com/Vodafone-The-Blank-Text</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Vodafone-The-Blank-Text</comments>

		<pubDate>Sun, 23 May 2010 06:36:45 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[vodafone, print, creative]]></category>

		<guid isPermaLink="false">425879</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33962/425879/Vodafone1.png" width="640" height="476" width_o="806" height_o="599" src_o="http://payload.cargocollective.com/1/1/33962/425879/Vodafone1_o.png" data-mid="1891551"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/33962/425879/Vodafone2.jpg" width="640" height="382" width_o="2048" height_o="1223" src_o="http://payload.cargocollective.com/1/1/33962/425879/Vodafone2_o.jpg" data-mid="1891536"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Verizon FiOS</title>
				
		<link>http://kmccormick.com/Verizon-FiOS</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Verizon-FiOS</comments>

		<pubDate>Sun, 23 May 2010 06:13:14 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[verizon fios, print, creative]]></category>

		<guid isPermaLink="false">425872</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33962/425872/FiOS.jpg" width="640" height="827" width_o="1275" height_o="1647" src_o="http://payload.cargocollective.com/1/1/33962/425872/FiOS_o.jpg" data-mid="1891470"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Young Lions United Against Malaria</title>
				
		<link>http://kmccormick.com/Young-Lions-United-Against-Malaria</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Young-Lions-United-Against-Malaria</comments>

		<pubDate>Sun, 23 May 2010 03:28:56 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[young lions, print, creative]]></category>

		<guid isPermaLink="false">425785</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33962/425785/malaria.jpg" width="640" height="896" width_o="1500" height_o="2100" src_o="http://payload.cargocollective.com/1/1/33962/425785/malaria_o.jpg" data-mid="1891000"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/1/33962/425785/2010-03-09 16.58.09.jpg" width="640" height="478" width_o="2048" height_o="1529" src_o="http://payload.cargocollective.com/1/1/33962/425785/2010-03-09 16.58.09_o.jpg" data-mid="1890955"  border="0" align="left"/&#62;

The Brief: To activate U.S. soccer fans to support the “Malaria Safe” campaign in African countries through the purchase and wearing of the bracelets.

The Solution: To turn a print ad into an interactive game board that taps into the competitive nature of soccer players and fans. We made it social and fun by asking viewers to challenge a friend to a table soccer shoot-out, with the loser agreeing to buy a bracelet for each player.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Goodyear Get There</title>
				
		<link>http://kmccormick.com/Goodyear-Get-There</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Goodyear-Get-There</comments>

		<pubDate>Tue, 18 May 2010 22:01:49 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[goodyear, creative]]></category>

		<guid isPermaLink="false">418969</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33962/418969/veins_goodyear.jpg" width="640" height="553" width_o="1500" height_o="1296" src_o="http://payload.cargocollective.com/1/1/33962/418969/veins_goodyear_o.jpg" data-mid="1857163"  border="0" align="left"/&#62;
US Presidents, the secret service, the military, professional racers all trust Goodyear tires. The average driver can trust Goodyear to get them where they're going too. To prove how trusted Goodyear is, we aimed to test our theory that Goodyear tires have been down every highway, road, and cul-de-sac in America.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Applebee's Share The Neighborhood</title>
				
		<link>http://kmccormick.com/Applebee-s-Share-The-Neighborhood</link>

		<comments>http://kmccormick.com/following/kmccormick.com/Applebee-s-Share-The-Neighborhood</comments>

		<pubDate>Tue, 18 May 2010 21:37:07 +0000</pubDate>

		<dc:creator>Kelly McCormick</dc:creator>
		
		<category><![CDATA[applebee's, creative]]></category>

		<guid isPermaLink="false">418918</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33962/418918/STN2.jpg" width="500" height="450" width_o="500" height_o="450" src_o="http://payload.cargocollective.com/1/1/33962/418918/STN2_o.jpg" data-mid="1856929"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33962/418918/STN3.jpg" width="500" height="450" width_o="500" height_o="450" src_o="http://payload.cargocollective.com/1/1/33962/418918/STN3_o.jpg" data-mid="1856930"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33962/418918/STN4.jpg" width="500" height="450" width_o="500" height_o="450" src_o="http://payload.cargocollective.com/1/1/33962/418918/STN4_o.jpg" data-mid="1856931"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33962/418918/STN5.jpg" width="500" height="450" width_o="500" height_o="450" src_o="http://payload.cargocollective.com/1/1/33962/418918/STN5_o.jpg" data-mid="1856932"  border="0" align="left"/&#62;We aimed to make Applebee’s the go-to place no matter what the occasion, by allowing Facebook users to send a virtual appetizer, beverage, or dessert from our special Share the Neighborhood menu. We made it easy for people to make a date at Applebee’s and treat a buddy to the real version of their virtual gift in-house.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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